Privacy & Data Policy

Last Updated: June 25, 2026

Welcome to TrulyYoursTravel.com. We are a travel planning service dedicated to crafting personalized, meaningful journeys for our clients. Your privacy is as important to us as your travel experience. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, engage our services, or communicate with us — including via SMS text messaging.

By using our website or services, you agree to the practices described in this policy. Please read it carefully.

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Information We Collect

We collect information you provide to us directly and information gathered automatically when you use our website.

Information You Provide

Contact details: name, email address, phone number (including mobile number for SMS), and mailing address.
Travel preferences: destination interests, travel dates, group size, dietary needs, accessibility requirements, and budget range.
Booking information: passport details, date of birth, emergency contacts, and payment information (processed securely through our payment partners).
Communications: messages, inquiries, and feedback you send us via email, our website contact form, or text message.
Account credentials: username and password if you create an account on our platform.

Information Collected Automatically

IP address, browser type, device type, and operating system.
Pages visited, time spent on pages, referring URLs, and clickstream data.
Cookie and tracking technology data (see Section 5).

How We Use Your Information

We use your personal information to:

Provide, personalize, and improve our travel planning services.
Process bookings, reservations, and payments.
Communicate with you about your itineraries, travel updates, and service changes.
Send promotional offers, newsletters, and travel inspiration — only with your consent, and you may opt out at any time.
Respond to your inquiries and provide customer support.
Send SMS messages as described in Section 3 below.
Comply with legal obligations and prevent fraudulent activity.
Analyze website traffic and improve our digital experience.

SMS / Text Messaging

TrulyYoursTravel.com offers SMS text messaging to follow up with clients who have submitted a travel inquiry and consented to be contacted. This section describes our SMS practices in compliance with the Telephone Consumer Protection Act (TCPA), CTIA guidelines, and applicable carrier regulations.

How You Opt In

You may consent to receive SMS messages from us in the following ways:

By submitting a travel inquiry form on our website and indicating consent to be contacted via SMS.
By submitting a lead inquiry form through our Facebook page or Facebook advertising forms.
By verbally or in writing providing consent to one of our travel consultants.

Consent to receive SMS messages is not a condition of purchasing any goods or services.

Types of Messages We May Send

Transactional: Booking confirmations, itinerary updates, payment receipts, and travel reminders.
Service alerts: Travel advisories, weather notices, and time-sensitive travel updates.
Customer care follow-up: One-to-one responses to inquiries you have submitted, including quote delivery, scheduling, and trip planning assistance.

Message Frequency

Message frequency varies based on your inquiry and travel activity. Messages are sent on a one-to-one basis by a live travel consultant in direct response to your submitted inquiry. We do not send bulk or mass promotional SMS messages.

Message & Data Rates

Message and data rates may apply depending on your mobile carrier and plan. TrulyYoursTravel.com is not responsible for charges imposed by your carrier.

How to Opt Out

You may opt out of SMS communications at any time by:

Replying STOP to any text message we send you.
Contacting us at privacy@trulyyourstravel.com and requesting removal.

After opting out, you will receive one final confirmation message and no further SMS messages will be sent.

How to Get Help

Reply HELP at any time to receive assistance, or contact us directly at privacy@trulyyourstravel.com.

SMS Data Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third party. Your mobile phone number may be shared solely with our SMS platform provider to facilitate message delivery on our behalf, under a written data protection agreement.

Supported Carriers

SMS messaging is available on major U.S. carriers including AT&T, T-Mobile, Verizon, and others. Carrier availability may vary. Carriers are not liable for delayed or undelivered messages.

Sharing Your Information

We do not sell your personal information. We may share it in the following limited circumstances:

Travel suppliers: Airlines, hotels, tour operators, cruise lines, and other vendors necessary to fulfill your bookings.
Service providers: Payment processors, SMS platforms, email marketing tools, analytics providers, and IT service providers who process data on our behalf under written data protection agreements.
Legal compliance: When required by law, court order, or governmental authority.
Business transfers: In connection with a merger, acquisition, or sale of our business, with appropriate privacy protections in place.
With your consent: For any other purpose with your explicit permission.

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience, analyze traffic, and support our marketing efforts. Types of cookies we use include:

Essential cookies: Required for basic website functionality.
Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics).
Marketing cookies: Used to deliver relevant advertising and track campaign performance.
Preference cookies: Remember your settings and choices.

You can control cookies through your browser settings or our cookie preference center. Disabling certain cookies may affect website functionality.

Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including SSL/TLS encryption for data transmission, secure storage practices, and limited access controls. However, no method of transmission over the internet or electronic storage is 100% secure. We encourage you to use a strong, unique password if you create an account with us and to notify us immediately of any suspected unauthorized access.

Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete data.
Deletion: Request deletion of your personal data, subject to legal and contractual obligations.
Opt out of marketing: Unsubscribe from email marketing at any time via the unsubscribe link in our emails, or opt out of SMS as described in Section 3.
Data portability: Request a machine-readable copy of your data where applicable.
Restriction or objection: Request that we limit or stop processing your data in certain circumstances.

To exercise any of these rights, contact us at privacy@trulyyourstravel.com. We will respond within 30 days. We may need to verify your identity before processing your request.

California residents may have additional rights under the California Consumer Privacy Act (CCPA). Virginia, Colorado, and other state residents may have additional rights under applicable state privacy laws. Please contact us for more information.

Children's Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly. If you believe a child under 13 has provided us with personal information, please contact us immediately.

Third-Party Links

Our website may contain links to third-party websites, including booking platforms, travel blogs, and partner services. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their practices.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or SMS. Your continued use of our website or services after any such changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please reach out to us: Privacy@TrulyYoursTravel.com